After opening the packaging most people grab the BRCK, picked the quick start guide and quickly browsed through it without reading the content. It was only after they couldn’t figure out what to do that they jumped on to the quick start guide.
Some of the core lessons we got to learn from the users were:
- They weren’t sure which side of the MICRO-USB CABLE went where.
- When the BRCK was charging most thought it was ON.
- How long does it take to view a WiFi connection.
After getting this feedback our goal became to try minimize the setup process time. From when a user unboxed their BRCK to when they were fulling registered at an average of 20 minutes to 10 minutes.
What did we have to do so as to achieve this? We had to reduce the steps and better explain each in better detail. This doesn’t mean we had to add text. We set out to use imagery to better explain the steps one would take to setup their BRCK.
We replaced certain graphics and added some in order to achieve this.
Download both versions of the quick start guide below:
Old version : Download
New version : Download